By mid-2008, Florida’s economy which had been booming and peaking throughout the previous decade had come to a screeching halt. Applications for building permits were scarce and the shortages in materials, manpower and capacity were replaced with massive surpluses, layoffs and closure of facilities.
As Senior Vice-President of Titan America Florida Business, Tim Kuebler represented Titan America on the Executive Committee of the Florida Concrete and Products Association. Members of the FC&PA include companies from the cement, aggregate and ready-mix industries, all of whom had been hit hard by the downturn.
With Florida’s building industry all but shut down, it was critical that we open up and expand other markets. As such, our Association’s leadership set in motion efforts to retool and wage the battle of concrete vs. asphalt in mainline paving, as well as in streets and local roads.
This new campaign would result in some successes, some short-comings and a whole lot of education on the part of our members in learning just how to advocate effectively. Our objective was clear, that is “To increase and maximize the use of our locally produced, sustainable materials for mainline paving, as well as streets and local road applications”. In hindsight, to reach that objective there has been hard and fast rules to live by.
Read the article online at: https://www.worldcement.com/the-americas/20052013/effective_concrete_advocacy_part01/