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CarbonCure boosts sales team

Published by
World Cement,

CarbonCure has announced a change that will accelerate the company’s commercial rollout of their green concrete technology across North America. William (Bill) Holden, an industry veteran with more than 30 years of experience in the concrete and cement industry, has joined CarbonCure’s team as Vice President of Sales. Bill will lead CarbonCure’s sales activities, as the company continues to experience rapid growth in Canada and the US.

The CarbonCure Technology uses recycled carbon dioxide (CO2) gas to improve the compressive strength of concrete. The CO2 is collected from the smokestacks of nearby polluters and is injected into the concrete mix, where it becomes chemically converted into a solid mineral.

The mineralisation process makes the concrete stronger, which enables concrete producers to optimise their mixes. With this technology, the concrete required for a typical small high-rise development could prevent as much as 400 000 pounds of CO2 from entering the earth’s atmosphere. This is equivalent to taking 39 passenger vehicles off the road for a year.

Bill boasts over thirty years of sales and executive management experience in aggregates, ready mixed, masonry, and landscape products. He served as the President of Block USA, one of the leading concrete masonry producers in the US, and as President of Couch USA, a major producer of ready mixed, block and building materials serving the southeastern US.

Adapted from press release by Joseph Green

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