White cement demand to grow to 2021

Demand will be driven by the popularity of the white building material, fuelled by its diverse and specialised applications, CW Research said, as well as rising consumer purchasing power in developing economics.

“White cement is a premium product and priced accordingly,” said Raluca Cercel, Senior Consulting Analyst at CW Group. “We anticipate white cement applications to continue to be in their majority of aesthetic nature and therefore contingent on disposable income.”

Asia ex-China is forecasted to be the fastest-growing region for white cement consumption, with India showing the strongest growth potential. Consumption in the South Asian giant is “projects to soar in the next five years,” said CW Research.

China will also contribute to the expansion of the white cement market – not least because of the vast scale of the Chinese construction market.

Outside Asia, white cement demand has grown strongly in the US and Mexico, registering average growth of 8% and 13%, respectively, over the last five years. Improving economies in both North American countries have contributed to this surge in demand.

White cement is produced at 130 plants around the world with 50% of production controlled by the ten largest white cement producers. The largest global producers of white cement is Cementir and its subsidiary, Aalborg Cement. Cemex, LafargeHolcim, Cimsa, HeidelbergCement, JK Cement, and RAK White Cement also have large white cement production capacities.