Tarmac’s cement business has launched a packed brand positioning campaign called ‘One of the Family’. The campaign aims to highlight that, when it comes to having good, solid family values, Blue Circle’s packed cement range has bags of them.
The campaign will promote the Blue Circle range, which has a history stretching back over 100 years. Each individual product is associated with a family characteristic that is aligned to the product’s features and the benefits they bring to the end-user.
Tarmac’s cement business is made up of sites in Dunbar, Aberthaw, and Tunstead. The business provides the material in bulk and packed formats, with a wide range of packed cements and premixed products currently available from builders’ merchants and retailers throughout the UK.
“As one of the industry’s most iconic brands, it is important for Blue Circle to continue to drive innovation in its marketing programme in order to drive merchant sales,” said Gareth Osborne, Tarmac’s Senior Marketing Manager for the cement business. “Using ‘personalities’ to describe the Blue Circle family of packed products helps bring the brand to life in an engaging way.”
Read the article online at: https://www.worldcement.com/product-news/27032019/tarmac-cement-unveils-one-of-the-family-campaign/