Skip to main content

Tarmac Cement unveils One of the Family campaign

Published by
World Cement,


Tarmac’s cement business has launched a packed brand positioning campaign called ‘One of the Family’. The campaign aims to highlight that, when it comes to having good, solid family values, Blue Circle’s packed cement range has bags of them.

The campaign will promote the Blue Circle range, which has a history stretching back over 100 years. Each individual product is associated with a family characteristic that is aligned to the product’s features and the benefits they bring to the end-user.

Tarmac’s cement business is made up of sites in Dunbar, Aberthaw, and Tunstead. The business provides the material in bulk and packed formats, with a wide range of packed cements and premixed products currently available from builders’ merchants and retailers throughout the UK.

“As one of the industry’s most iconic brands, it is important for Blue Circle to continue to drive innovation in its marketing programme in order to drive merchant sales,” said Gareth Osborne, Tarmac’s Senior Marketing Manager for the cement business. “Using ‘personalities’ to describe the Blue Circle family of packed products helps bring the brand to life in an engaging way.”

Read the article online at: https://www.worldcement.com/product-news/27032019/tarmac-cement-unveils-one-of-the-family-campaign/

You might also like

 WCT2020

Optimisation 2020

Optimisation 2020 provides a unique online forum for cement industry professionals to hear first-hand from experts through a series of exclusive presentations from cement producers and industry experts.

Find out more and register for the series »

 

 Spotlight

World Cement Spotlight with Rockwell Automation

World Cement Editor, David Bizley, sat down with Michael Tay, Advanced Analytics Product Manager at Rockwell Automation to discuss his recent article in World Cement.

Entitled ‘Smooth Sailing’, this article explains how machine learning can help save energy, reduce downtime and predict equipment failures, thus enabling the smooth running of cement plant operations.

Watch the interview now »

 

VDZ moves into new premises and reveals company rebrand

The group moved into its new premises at the beginning of September. The move to the new building has been accompanied by a new VDZ brand identity which can be seen for example on the company’s website or various print media.

 
 

Embed article link: (copy the HTML code below):


 

This article has been tagged under the following:

Tarmac news UK cement news Cement news 2018