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Lafarge Tarmac wins three B2B Marketing Awards

World Cement,

Lafarge Tarmac picked up three prizes at the UK’s B2B Marketing Awards, which were held in London last week. The construction materials producer won two awards – ‘Most Successfully Commercial Campaign’ and ‘Best Use of Customer Insight’ – in recognition of the successful development and launch of its campaign for ready-to-use cement products in tubs.

Lafarge Tarmac’s Twitter handle @LoveCement was selected as winner of the ‘Best Use of Social Media’ award. The social media programme uses Twitter, YouTube and blogs to reach out to a community of builders, merchants and DIY-ers.

Lafarge Tarmac triumphed over a number of high profile shortlisted companies, including IBM, TalkTalk, Unilever and AXA.

“To win three such prestigious awards is testimony to the great strides the construction industry, championed by Lafarge Tarmac, has made in developing innovative and successful new value propositions and offers for our customers. We are very proud to have had this recognition and look forward to building on this with more exciting initiatives in 2014,” said Mark Slack, Commercial Director – Cement.

Adapted from press release by

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