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CEMEX UK launches pedestrian safety campaign

Published by , Editorial Assistant
World Cement,

Following a Department of Transport report highlighting that pedestrian fatalities have risen by 5%, CEMEX has created travelling billboards on its trucks.

Carrying the message ‘don’t chance it, look before you step,’ the trucks are part of CEMEX’s leading campaign on pedestrian safety. Various trucks, including tankers, tippers, and concrete mixers, have been branded with the bright yellow message.

The Department for Transport’s annual report on personal injury accident statistics on public roads in Great Britain showed that in 2017 there was a 5% rise in pedestrian fatalities. It was found that pedestrian fatalities were four times those of cyclists.

“We all walk, from a very young age to the not-so-young and our roads are very busy,” said Andy Taylor, Health and Safety Director at CEMEX UK. “We want to alert all pedestrians, particularly those who might be tempted to cross immediately in front of trucks in heavy, slow-moving traffic, about the dangers and how to stay safe. Our campaign has come at the right time, when pedestrian fatalities are on the increase. In addition to specific training for our drivers and the additional safety features we have on our vehicles, we plan to brand a further 50 trucks with the ‘don’t chance it’ logo. These will soon be on the country’s roads travelling around communities and hopefully these trucks will make a real difference.”

CEMEX is a global manufacturer of building materials and is the biggest Mexican investor in the UK.

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