57 new Cemex aggregate tipper trucks will be operating at Cemex locations throughout the country, spreading a safety message to pedestrians in the community. The trucks carry the message ‘Don’t Chance It’.
For the first time, the safety message includes images of three different groups of vulnerable people: school children, the elderly, and Mums with babies and toddlers. The aim of the trucks is to target the message at these groups specifically. In addition, the original image is that of a generic pedestrian.
The original Cemex pedestrian safety campaign was launched at the start of 2018, following on from the company’s successful cyclist safety campaign. The company is aiming to engage with pedestrians, highlighting the potential dangers around large goods vehicles and the part that pedestrians can play in staying safe.
The safety campaign comes after 2016 statistics from the Department of Transport revealed that 25% of road fatalities were pedestrians, up 10% compared to 2015. During 2018, Cemex produced a range of materials to inform pedestrians about how to stay safe, including a leaflet, posters, and a video.
“Our trucks are moving billboards and can help us save lives, in this case those of pedestrians,” said Dave Hart, Supply Chain Director. “In total, we have around 800 vehicles travelling approximately 39 million miles. It is a great opportunity to use some of these vehicles to spread the message of ‘Don’t Chance It,’ that is do not step out in front of or close to a large goods vehicle.”
Read the article online at: https://www.worldcement.com/europe-cis/22012019/cemex-releases-new-pedestrian-safety-trucks/