Both Peterburgtsement and RTS, the company serving Slantsy cement plant in St. Petersburg, have recently purchased new cement trucks and painted them in the corporate style of the Eurocement Group.
This increases the total to 11 new machines across the North-West region of Russia, with the companies they belong to being given direct instructions from Eurocement, including the size and type of paint. All of the painting works were then performed in strict accordance with these instructions.
All 11 machines are now in operation, and are allowing Eurocement to start delivering products throughout the entire North-West region, as well as to consumers in neighbouring areas.
Branded cement trucks are the most vivid and memorable image of the company seen on the street’ said Xenia Savinov, head of communications at JSC Eurocement Group. ‘It is not only the best way of advertising the company, but also a guarantee of product quality, timely delivery and high level of service which is now available in a beautiful and bright package’.
Read the article online at: https://www.worldcement.com/europe-cis/07102015/new-eurocement-branded-trucks-728/