Holcim (Lanka), the Sri Lankan arm of the Swiss cement giant, has received the Silver Award for Turnaround Brand of the Year at the SLIM Brand Excellence Awards 2014 conducted by the Sri Lanka Institute of Marketing.
Philippe Richart, CEO, Holcim (Lanka) told Lanka Business Today: “Winning this award took a lot of hard work and dedication to turn our brand around and bring it to this position of strength. When evaluating the progress of the brand equity over the years, it was identified that the key attributes of the brand weren’t justifiably communicated. It was decided that a campaign revitalising the communication of the brand needed to be implemented and that’s when we executed many studies to find out what our customers sought after. Being target specific in our communication and delivering a multifaceted product that is trusted for decades which pertains excellent quality, is a testament to the success of the campaign and the award we have won today. I’m extremely grateful to my team for the hard work placed over the months to re-position Holcim ‘Sanstha Cement’ to its respectful position as ‘The Concrete Cement Product’ in the market.”
Some of the points Holcim (Lanka) wanted to communicate to its customers were the high strength, consistent quality, better workability, higher durability and environmental attributes of Sanstha cement. The company was also recently awarded the Green Labelling Certification by the Green Building Council of Sri Lanka and has won the People’s Award as the ‘Housing and Construction Brand of the Year’ for the last three years.
Adapted from source by Katherine Guenioui
Read the article online at: https://www.worldcement.com/asia-pacific-rim/23102014/holcim-lanka-wins-silver-as-turnaround-brand-of-the-year-726/