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Cemex establishes new social business development platform

Published by
World Cement,


During the Global Social Business Summit, held in Mexico City from 26 – 28 November, Cemex announced the establishment of ‘Crecimientos’ (‘Growth’), a platform for the innovation, development and promotion of social and inclusive businesses. The main goal of this initiative is to support more than 1 million low-income people during the next two years by creating new business models with a high social and environmental impact in the Latin American and Asian countries where Cemex operates.

During the creation of Crecimientos, Cemex partnered with The Grameen Creative Lab, a social enterprise founded by Nobel Peace Prize Laureate, Muhammad Yunus. Cemex and The Grameen Creative Lab will form “Empowerment”, the first social business of Crecimientos, which will be a new model with the priority of promoting family-owned businesses. During the first year, this family business model will be developed with a focus on housing and basic services, designed to stimulate local economies, improve capacities and strengthen the role of women. During 2015, two pilot projects will be conducted with families from both urban and rural areas.

“Cemex contributes to the development of the countries where it operates through innovative and sustainable solutions for the construction industry that offer a better quality of life and access to greater opportunities for families,” stated Fernando A. Gonzalez, CEO of Cemex.

Cemex has implemented several inclusive and social business models, such as Patrimonio Hoy, Mejora Tu Calle, Centros Productivos de Autoempleo, ConstruApoyo, Ecotecnias, and Programa Integral de Autoconstrucción Asistida (PiAC). These programmes represent work done in coordination with over 400 communities, improving the quality of life for more than 6 million people.


Adapted from press release by Rosalie Starling

Read the article online at: https://www.worldcement.com/the-americas/28112014/cemex-establishes-new-social-business-development-platform-923/


 

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