Holcim (Colombia) recognised for sustainability work

The campaign aimed to raise awareness of the benefits of recycling and coprocessing through various education initiatives. Activities were targeted at households, schools, and private and public institutions, “all of which agreed to change their habits and be part of this game changing positive initiative,” the company said.

The initiative included three broad strategies. These included setting-up a network of recyclers to drive a “recycling culture, training aimed at encouraging a culture of sustainable household waste management, and setting up a system of sourcing and collecting waste to cofire at Holcim’s plant in Nobsa.

“Social alliances were key” to the successful implementation of the project, said the company. “They included social leaders, decision makers, and influencers, such as government authoritirs, regional school headmasters, and institutions, such as the Ministry of Education.”

The initiative formed part of Holcim (Colombia) efforts to meet the Circular Economy targets within LafargeHolcim’s 2030 Plan for environmental performance, which aims to use 80 million t of waster per year.

“To contribute forcefully, we must multiply the campaign in a visible way,” the company concluded.

Read the article online at: https://www.worldcement.com/the-americas/27112017/holcim-colombia-recognised-for-sustainability-work/