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Lafarge renews environmental partnership

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World Cement,

The Eastern Canada division of Lafarge Canada Inc. and Earth Rangers are partnering to bring their School Outreach Program to communities across Eastern Canada again this year to inspire children to help Bring Back the Wild.

Lafarge's US$40 000 donation will help expand the Earth Rangers School Outreach Program. The program inspires students to take action to protect biodiversity through the use of live Animal Ambassadors demonstrating their amazing natural behaviours.

Lafarge's pledge to building better cities and communities extends beyond their plants and quarries. "Being an active partner where we live, work and raise our families is one of our values," said Bruno Roux, President & CEO, Lafarge Canada Inc. in Eastern Canada. "This is why we are proud to partner with Earth Rangers and we believe that their School Outreach Program is a great initiative to learn and understand more about our local wildlife and habitat."

Earth Rangers is the kids' conservation organisation, dedicated to educating children and families about biodiversity and empowering them to become directly involved in protecting animals and their habitats."

Earth Rangers is committed to sharing our conservation message with as many children and families as possible," said Peter Kendall, Executive Director of Earth Rangers. "We're proud to be partnering with Lafarge once again to bring our School Outreach Program to students in Quebec, Ontario and Nova Scotia".

According to a recent Ipsos Reid Survey, children's primary environmental concern is protecting animals from extinction and that children who participate in Earth Rangers' programs have much higher rates of environmental behaviours. The School Outreach Program acts as an inspiring introduction to Canadian conservation and encourages students to continue their participation with Earth Rangers by joining the free membership program at home with their families.

Adapted from press release by Joseph Green

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