CEMEX has announced that it is donating concrete to further its support of Soccer in the Streets, a non-profit organisation in Atlanta, Georgia. The organisation develops football projects and provides leadership programmes to benefit children in historically marginalised communities.
Ready Mix USA, a CEMEX USA company, has pledged to donate nearly 100 yd3 of concrete to Soccer in the Streets for the development of two football field projects in the Atlanta area. The concrete will be used for curbs and pavements for fields strategically planned near transit stations to provide easy access for children in the neighbourhoods.
CEMEX made the donation announcement as several of the company’s global executives, including members of the CEMEX USA Management Team, attended a session of IGNITE 2019, an initiative to develop leaders who embrace new ways of thinking, learning, and working, while helping them achieve greater success as the industry evolves with digital technologies. The programme is anchored in CEMEX’s core values to ensure safety, focus on customers, pursue excellence, work as one CEMEX, and act with integrity.
As part of the IGNITE leadership programme, participants attended a community event hosted by Soccer in the Streets, which promoted football and awareness of programmes that serve youth who otherwise lack adequate access to sports programmes or transportation.
During the IGNITE session from 23 – 27 June, CEMEX executives also visited other businesses to identify digital behaviours that help customers solve problems, and were then encouraged to develop programmes and put them into practice.
“At CEMEX, we are always looking for opportunities to contribute to improved quality of life and wellbeing in the communities in which we live and operate,” said Alberto de Armas, Senior Vice President – Human Resources at CEMEX. “We are proud to support Soccer in the Street. Our responsible business strategy closely aligns with the organisation’s mission to help youth develop employable skills and promote healthy lifestyles. Through programmes like Soccer in the Streets, we can build more sustainable communities. We will continue exploring additional ways we can support Soccer in the Streets, including through our global volunteering programme, CEMEX Unite.”
“Partnerships like this are invaluable in our goal to cultivate healthy communities,” said Sanjay Patel, Director of Strategic Projects. “Whilst the CEMEX materials donation towards our projects is fantastic, their support through community events like the IGNITE activation, whereby CEMEX employees are now interacting with the communities we serve, enhances the social impact of the work we all collaborate to do. We truly appreciate the role CEMEX is playing as we continue to grow the game and make an impact where it is most needed.”
“We are innovating at CEMEX, leading digital transformation in the building materials industry, and we are constantly working to improve how we interact with our customers,” said Ignacio Madridejos, President of CEMEX USA. “By learning perspectives from other industries, we can use those ideas and transform them into innovations that enhance the experiences of our customers.”
Read the article online at: https://www.worldcement.com/the-americas/19072019/cemex-donates-concrete/