Bunting rebrands
Published by Lucy Stewardson,
Editorial Assistant
World Cement,
On 3 August 2019, Bunting Magnetics Co. celebrated its 60th anniversary as a company. Since being founded in 1959, Bunting Magnetics Co. has grown from a small company in Chicago, Illinois, to an expanding global force with multiple locations in the US, as well as abroad. Bunting Magnetics Co. has acquired several different companies over the years and, in celebration of the 60th anniversary, the company has made the decision to launch a major rebranding effort, unifying all of its divisions under the single brand name ‘Bunting’.
Previously, the acquired companies retained their original names and were designated as being ‘a Bunting Magnetics Company’. Now, rather than having multiple names to differentiate between divisions, each division will be described as Bunting – Newton, Bunting – Redditch, and so on.
The decision to rebrand was made with the goal of uniting all companies associated with the Bunting brand under one name, eliminating confusion for customers and establishing the Bunting brand as a world force. It is hoped that, when people hear the name, people will think of the best customer service and highest quality magnets, magnetic assemblies, and magnetic equipment in the industry.
Read the article online at: https://www.worldcement.com/the-americas/08082019/bunting-rebrands/
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