October is National Breast Cancer Awareness Month in the US, and Martin Engineering is building on its previous fund raising programmes by expanding the company’s efforts to support the Susan B. Komen Foundation®. In 2017 and 2018, the firm raised a total of US$7500 by contributing US$50 for every special edition truck vibrator sold during the month, painted in the organisation’s traditional pink colour to draw attention and raise awareness. This year, the company has added its 70 l air cannons to the programme, contributing US$100 for every unit sold in October, with a goal of significantly increasing the total contribution.
“According to the American Cancer Society, it is estimated that there will be more than 268 000 new cases of invasive breast cancer diagnosed among US women in 2019, as well as 2670 new cases among men,” said Susie Orlandi, Vibration Business Development Manager at Martin Engineering. “This disease impacts such a large number of people that just about all of us have been touched by it in some way. Our expanded 2019 programme is intended to increase our contribution to the foundation, helping to fund research, treatment, and support for the thousands of people who have been affected.”
For many years, the Susan G. Komen mission has inspired Martin Engineering employees to engage in grass roots efforts, including teams in the Peoria Memorial Race for the Cure, a Martin Race for the Cure in the company’s home town of Neponset, raffles, and T-shirt sales, with proceeds going to the foundation. As of 1 October, the firm has surpassed its total donation from 2018.
The Susan B. Komen Foundation was created in 1982, launching its famous Race for the Cure® shortly after. The organisation has contributed to a number of advancements, including the identification of genetic links, less-invasive surgical techniques, and advanced drug therapies, as well as advocating for more federal funding for additional research and early detection programmes.
The foundation has invested over US$3 billion in more than 60 countries since it was formed – helping to reduce breast cancer-related deaths by 40% between 1989 and 2016 – with an emphasis on supporting those with the fewest resources. With treatment options, community outreach, advocacy, and other programmes around the world, the organisation has played a critical role in virtually every major advance to combat breast cancer – transforming how the world talks about and treats the disease, and helping millions of breast cancer patients become cancer survivors.
Data shows that about 1 in 8 women born in the US today will be diagnosed with breast cancer at some point in their lives. The good news is that many can survive the disease if it is found and treated early. Regular mammograms remain the fundamental screening test, helping to promote early detection and treatment when intervention is most effective.
“In addition to the donation, programmes like this generate exposure and get people talking,” said Orlandi. “It even helped inspire a customer of Bonnell Industries to order a pink truck equipped with a pink vibrators, after seeing our display at a trade show, increasing visibility and creating a further ‘buzz’ for this very worthy cause.”
Martin Engineering has a legacy of support for the Susan G. Komen foundation over the years, as a result of a similar family history. “Susan’s family has roots in the Peoria area, much like our own, so we feel a special connection to the cause,” said Ed Peterson, Martin Engineering Chairman.
Read the article online at: https://www.worldcement.com/the-americas/07102019/martin-engineering-expands-programme-to-improve-breast-cancer-awareness/