UNACEM’s ‘Cemento Sol’ has been featured in the top ten Peruvian brands in the ‘BrandZ™ Top 50 Most Valuable Latin American Brands 2014’ report.
Cemento Sol is UNACEM’s best selling product and the market leader in Peru. Commenting on the ranking, Kurt Uzátegui, Commercial Manager at UNACEM, said: “That Cemento Sol is considered one of the highest value Peruvian brands is very gratifying; it is one of our signature products with the biggest trajectory, leading the market for more than 90 years. That’s nine decades of forming part of the lives of thousands of people for the construction of homes, businesses and major works for the development of the country.”*
‘BrandZ™ Top 50 Most Valuable Latin American Brands’ is published by Millward Brown. The valuation is carried out by Millward Brown Vermeer and commissioned by WPP. Now in its third year, the list calculates the value of the leading brands in Argentina, Brazil, Chile, Colombia, Peru and Mexico. Each brand’s ranking is determined by factors such as consumer perception, analysis of financial data, market valuations, analyst reports and risk profiles.
This year the value of all 50 brands totalled US$129.2 billion, with Peruvian brands accounting for 4%. Mexican brands dominated at 33%, whilst food, beer and retail brands demonstrated year-on-year growth. Corona claimed the top spot and beer made up five of the overall top ten brands.
The full report can be found here.
Adapted from press releases by Louise Fordham
*Translated from Spanish. Full UNACEM Spanish-language press release can be read here.
Read the article online at: https://www.worldcement.com/the-americas/03102014/unacem-cemento-sol-recognised-for-brand-value-608/