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Cemento Melón selects River Logic’s IBP solution

World Cement,

Chile’s Cemento Melón has selected River Logic Inc., to provide an Integrated Business Planner™ (IBP) solution based on its Enterprise Optimizer® prescriptive analytics platform. River Logic’s Latin American partner, River Logic Chile, will perform the implementation. The IBP solution will enable Cemento Melón to integrate finance with the sales and operations planning process. This will help to optimise demand, supply, production, distribution and investment capital decisions.

“We have very high expectations from the Integrated Business Planning project. The high level of complexity and competitiveness in our industry requires us to continually find more efficient solutions that improve our EBITDA,” stated Antonio Lira, Strategy Lead at Melón. “We are convinced that the IBP solution will enable us to accurately model the business, including the financial and operational complexities and through the application of prescriptive analytics will provide us with the superior decision-making ability required in modern management."

“Given the high complexity of the cement market, low return on assets and strong price competition, we believe IBP’s unique ability to supporting tactical and strategic planning processes will be a fundamental contributor to achieving a sustainable competitive advantage for Melón,” added Raimundo Veloso, partner at River Logic Chile. “By way of example, Melón will be able to rapidly configure, optimise and analyse ‘what-if’ scenarios that combine all aspects of the business to maximise financial impact.”

Adapted from press release by

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