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Toying around at BRICK 2014

World Cement,

Earlier this year, LEGO Technic shrank a giant Volvo wheel loader (type L350F) into a miniature model and launched it globally, allowing enthusiasts to experience the thrill of operating Volvo’s biggest wheel loader in a more manageable size.

The real 1:1 scale L350F wheel loader was too tight a squeeze to transport through central London to the ExCeL auditorium where the LEGO-centric Brick 2014 event was being held, so the smaller L60G model was sent instead.

Volvo GB, Volvo CE’s UK dealership, delivered the real life Volvo L60G to the four-day event, where children and visitors test drove the remote-controlled miniature model inside the loader’s huge bucket, creating its very own mini-quarry. Children – and plenty of adults – could load plastic gravel into a Volvo CE A25F 4x4 articulated hauler to practice their operating skills.

“We were pleased to be part of the BRICK 2014 show,” says Nick Allen, Managing Director of Volvo GB. “Our L60G wheel loader was used to represent the LEGO Technic L350F model as we thought the real L350F might not get through the doors! It’s great to see children interacting with the model and it’s a great opportunity for children to associate with Volvo machines from a young age. They could even become future customers or operators.”

“We also used the Lego Technic Volvo model as part of our stand at the Hillhead Construction Equipment Exhibition in June and again at the Volvo World Matchplay Championships, held at the London Golf Club in October,” adds Allen. “The models have proved to be really popular with customers and the public – no matter what age.”

Adapted from press release by

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