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Master Builders Solutions to showcase concrete-admixtures range at BetonTage exhibition

Published by , Deputy Editor
World Cement,

At the BetonTage exhibition, to be held in Neu-Ulm, Germany, from 18 ¬– 21 February 2020, the experts from Master Builders Solutions will be presenting their concrete-admixture solutions at booth 54/55. This year, the focus will be on concrete admixtures for the creation of aesthetically demanding architectural facades. Visitors will have the opportunity to learn about the benefits of products such as MasterFiber, MasterFinish, MasterEase and Master X-Seed.

“Our innovative concrete admixtures offer many benefits not only for our immediate customers within the construction industry but also to architects and owners”, says Herwig Heegewaldt, responsible for the Master Builders Solutions concrete admixture business in Germany, Austria and Switzerland. “Architects are provided with much greater freedom when designing building exteriors, and with the opportunity to realise even very unusual shapes. For owners, concrete surfaces with exceptional quality as well as, for instance, slimmer concrete slabs are a decisive plus in terms of overall aesthetics. Innovative admixtures improve the sustainability of precast concrete elements and the concrete admixtures of Master Builders Solutions make the production process at precast plants more straightforward and increase its efficiency.”

Complex geometries

The synthetic fibres of the MasterFiber range enable, for example, the realisation of intricate concrete elements and complex geometries. They can also, partly or completely, replace traditional steel reinforcement – an important contribution towards improved sustainability. Customers no longer have to rely on steel, a material that is both heavy and costly. Therefore, precast elements can be produced without the limitations connected with steel or textile reinforcement.

“Reinforcement positioning becomes much more straightforward, and the thickness of construction elements can be reduced in many cases because the synthetic fibres are corrosion resistant”, explained Dr. Christoph Hahn, Structural Engineer, Master Builders Solutions. Using MasterFiber, reinforcement costs can be lowered by up to 40% when compared with conventional reinforcement.

Biobased MasterFinish series

With regards to the creation of architectural facades, concrete surfaces of immaculate aesthetic appearance are crucial. The cleaners and release agents of the MasterFinish range facilitate this. “The MasterFinish CLN 689 cleaner leaves a permanent micro-layer on the surface of the formwork, and this makes formwork cleaning significantly more straightforward. All rust, foamed-polystyrene and cement residue present on the formwork can be removed and perfect concrete surfaces are the result”, said Cengizhan Zor, Product Manager Release Agents for the region Germany, Austria and Switzerland.

The cleaner is based on renewable raw materials and is exempt from labelling as well as being virtually odourless. The MasterFinish range also comprises concrete release agents and equipment-care and maintenance products. The MasterFinish range helps achieve high-grade fair-faced concrete surfaces and protects equipment and machinery at concrete plants.


The MasterEase plasticiser helps obtain homogeneous, void-free fair-faced concrete surfaces and sharp edges. Reducing viscosity by up to 30%, the product optimises the rheology of the concrete and therefore, the material can reach corners of the formwork, facilitating the pouring of complex shapes and geometries.

The Master X-Seed hardening accelerator reduces costs and CO2 emissions and promises time savings. With the liquid hardening accelerator, concrete achieves an up to ten-fold increase in strength development in the first few hours after placement – even in extremely cold temperatures. Therefore, productivity can be substantially increased because the formwork can be removed much sooner. Based on a patented accelerator technology, Master X-Seed supports concrete hardening by boosting the natural hydration of the cement with no adverse effects on the final strength or durability of the concrete.

At the BetonTage event, visitors will have the opportunity to look closer at these products, which are currently used in showcase projects from the Master Builders Solutions ‘Quantified Sustainable Benefits’ campaign. Focusing on projects where customers were able to increase their productivity and reduce costs and emissions, the campaign was awarded the German Digital Communication Award (Deutscher Preis fu¨r Onlinekommunikation) for ‘best microsite’ in 2018, and in 2019, received the German Brand Award in the ‘storytelling and content marketing’ category. It has also been nominated for the 2020 German Design Award.

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