Consequently, the Hek products, representing transport platforms and mast climbing work platforms, and the Heis-Tek products, including traction elevators for offshore operations, will all be rebranded to “Alimak”.
Further additions to the Group also affect the branding. The acquisitions of CoxGomyl, Manntech and Avanti at the end of 2016 meant that Alimak Group, Alimak’s parent company, doubled in size and extended the product portfolio, to also offer end-to-end facade access solutions and service lift systems for wind turbine towers. The acquisition of all of the aforementioned entities has led to a global rebranding. All entity sales offices will be rebranded as “Alimak Group”, while factories will retain the name of brands that they produce.
The Alimak Group brands – Alimak, Avanti, CoxGomyl and Manntech – are launching a joint global organisation under the name “Alimak Service” to provide product and customer support services to the owners and users of Alimak Group products and vertical access equipment across the globe.
“Through Alimak Service, our customers will continue to receive the high-quality spare parts and services of the brands that they have come to expect, but with the added benefits of an increased geographical footprint, added capabilities and even more timely support”, said Tormod Gunleiksrud, CEO Alimak Group.
The change will apply across the full range of Alimak products and come into effect gradually starting 1 October 2018.
Read the article online at: https://www.worldcement.com/product-news/03102018/alimak-rebrands-product-and-service-offerings/