Skip to main content

ACC to set up cement brick partnerships

Published by
World Cement,

India’s ACC, part of the LafargeHolcim group, is reportedly set to partner with dealers and social organisations in a series of brick-making joint ventures. Local media indicate that the company plans to add 26 brick-making units in the next 7 months, to add to its existing portfolio of 19 brick units, based largely in northern and eastern India. The units would have to source cement from ACC, which would provide the expertise and technical support, but the JV partner would own and operate the units.

The plan ties in with ACC’s strategy of increasing focus on value-added products and retaining its market share in rural areas. Even some red brick manufacturers have been convinced to join the scheme, agreeing to close their red brick kilns and replace production with cement bricks, which are said to be better quality, larger than red bricks and less water absorbent. Though they are more expensive per brick, they are said to be more cost-effective.

Edited from various sources by


Read the article online at:

You might also like



WCT2020 provides a unique online forum for cement industry professionals to hear first-hand from experts through a series of exclusive presentations from cement producers and industry experts.

Find out more and register for the series »



World Cement Spotlight with Rockwell Automation

World Cement Editor, David Bizley, sat down with Michael Tay, Advanced Analytics Product Manager at Rockwell Automation to discuss his recent article in World Cement.

Entitled ‘Smooth Sailing’, this article explains how machine learning can help save energy, reduce downtime and predict equipment failures, thus enabling the smooth running of cement plant operations.

Watch the interview now »


Embed article link: (copy the HTML code below):