Indian cement producer and World Cement Association member, Dalmia Cement, recorded strong growth in cement sales in the financial year ending 31 March 2017, following the launch of a new super-premier cement, which accounted to 10% of retail sales.
The company’s sales grew 20% in FY2017, in contrast to that of the wider Indian market, where cement sales dropped by 6%, according to data from Exane BNP Paribas and Morgan Stanley. According to the company, its focused marketing effort and strong brand value underpinned its success.
Investment in digitalisation, optimising logistics, and improving customer and reseller satisfaction also contributed to the company’s strong performance.
Dalmia Cement is a subsidiary to Dalmia Bharat Ltd and part of the Dalmia Bharat Group. It has been involved in cement manufacturing since 1939. It is also a member of the World Cement Association, which represents and promotes the cement industry and its stakeholders on a global basis.
Read the article online at: https://www.worldcement.com/indian-subcontinent/20062017/dalmia-cement-sales-grow-in-fy2017/