Titan Cement International becomes Titan

The simplified name reflects a unified, forward-looking identity aligned with TITAN’s global presence, purpose, and strategic priorities. It underscores ΤΙΤΑΝ’s transformation into a modern industrialist, provider of sustainable building materials and solutions, while staying true to its heritage, values, and strong brand recognition across all markets.

TITAN’s logo and tagline, “Building a better world together,” refreshed in 2024, will continue to represent its commitment to innovation, sustainability, and value creation. It highlights TITAN’s dedication to sustainability and to transitioning to more innovative operations, products, and solutions.

“Our evolution into a truly diversified building and infrastructure materials company and our ongoing commitment to sustainability and innovation are embodied in this identity update”, said Marcel Cobuz, Chair of the Group Executive Committee of TITAN Group. “The new name and web domain presence better communicate our capabilities and ambition, as we shape the future of building materials everywhere we operate.”

A purpose-driven company with a strong set of core values

Guided by the purpose of ‘making the world around us a safe, sustainable, and enjoyable place to live’, TITAN accelerates its progress and actively contributes to a more innovative and sustainable industry.

All efforts are based on four core values that serve as the bedrock of the TITAN’s culture:

• We Care – about people, customers, communities, and the planet
• We Dare – to innovate, challenge, and lead
• We Build to Last – delivering enduring value
• We Walk the Talk – with integrity and action

Comprehensive growth and sustainability for offering customers high-performance, innovative products and solutions

ΤΙΤΑΝ has embraced a learning organisation mindset, fast-tracking digitalisation, customer-centric tools, and data-driven innovation across its cement, aggregates, ready mix concrete, and alternative cementitious materials operations. Under its Growth Strategy, TITAN is accelerating efforts in the following areas:

• Investment in alternative cementitious materials.
• Expansion of core cement, aggregates, and ready-mix concrete businesses.
• Launch of TITAN Edge family of products and brands: high-performance, low-carbon products, digital, and circular solutions.
• Expansion of TITAN Premier: premium construction materials services.
• Establishment of innovation hubs and enhanced R&D and new ventures across markets.

The name change symbolises continuity with renewed ambition, reaffirming the TITAN's identity as TITAN and reinforcing its commitment to shaping a sustainable future for the building materials industry.

Read the article online at: https://www.worldcement.com/europe-cis/30062025/titan-cement-international-becomes-titan/