Europe’s largest independent specialist producer of ground granulated blastfurnace slag (GGBFS), Ecocem, has rebranded across the group. Ecocem currently operates 2.4 million t of GGBFS production capacity.
“Significant developments in the organisation have seen a growing interaction across its operating regions in Ireland, Holland, France, UK and Sweden, as well as the emergence of new product opportunities, “ the company said in a press release. The rebranding aims to capture that change.
New product opportunities will target areas in which GGBFS has traditionally not been uses, such as ready-mixed concrete, dry silo mortars, tile adhesives, screed, shotcrete, precast, roof tiles, piling, and soil stabilisation.
“The monogram of the letters ‘eco’ come together in the company’s new logo, representing the various stages of a project and underscoring the company’s focus on innovation and sustainability, giving rise to the tagline: Innovation Powering Sustainability.”
Read the article online at: https://www.worldcement.com/europe-cis/29032018/ecocem-rebrands-to-reflect-new-business-opportunities/