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Cemex Baleares launches PLEASE initiative

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World Cement,

Cemex Baleares has introduced a platform to avoid accidents on the road. The Platform main objective of the Platform is increasing road education and respect among road users to avoid the occurrence of traffic accidents. With the promotion of the Platform, Cemex Baleares joins several entities related to transport, sports and circulation.

The Platform for Understanding, Kindness and Safety on the Road, PLEASE, was presented in early January at the headquarters of the Balearic Business Transport Federation (FEBT) by its drivers and first members.

The founding partners of PLEASE are Cemex, the Balearic Business Transport Federation, the Federation of Cycling of the Balearic Islands, the Association of Driving Schools of the Balearic Islands and Unisport Consulting. All of these associations and entities have activity linked to the road, and are therefore sensitive to these problems. They have therefore joined forces to promote values such as co-existence and respect to avoid accidents.

PLEASE is founded on the principle that there is room for everyone on the roads and highways, and that respect and good driving can prevent the loss of human life.

The president of PLEASE, Rafael Serrano (commercial director of CEMEX in the islands), explained: "with PLEASE we want to raise public awareness of the importance of being kind, polite and respectful on the road. Especially with cyclists, who are the most defenceless and, in the event of a collision, those most exposed to damage."

"PLEASE starts a road today with a difficult but, necessary challenge for the citizens and authorities, which is to appeal to understanding and kindness to achieve road safety. It's about taking steps in that direction, and we think that awareness is a good way to do it. "


PLEASE partners have also appealed to other groups to join the Platform to shape a project that seeks to reduce accidents and promote coexistence and respect among drivers.

The PLEASE Platform is preparing a number of activities that will allow it to reach all of the public and groups that use the highways of the Island. As part of this, ten mandatory rules have been developed for road and path users, which will be distributed in all possible circulation forums. The Platform was announced in the cycling race of San Sebastian in Palma, and was also present in the Vuelta Ciclista a Mallorca (Mallorca Cyclist Tour) at the end of January.

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