Cemex launches new book in conservation series

Cemex UK has launched a new book, The IUCN Red List: 50 Years of Conservation. This is the latest in the building materials company’s conservation book series, which was launched following the UN Rio Earth Summit.

The IUCN Red List: 50 Years of Conservation was developed in partnership with the International Union for the Conservation of Nature (IUCN), the world's oldest and largest global conservation organisation, and a long-standing Cemex partner.

The book seeks to raise awareness of the most threatened species around the world, and to guide conservation action and policy decisions now and in the future. It uses the power of photography and words by environmentalists to promote preservation and conservation.

Jesus Gonzalez, President of Cemex UK, said: “The Cemex conservation book initiative has become an integral part of our strategy to help conserve natural resources in today’s world, where there are shortages of raw materials and global pressure on energy supply. With the help of IUCN, and other conservation partners, such as the RSPB, we work together to provide ever more sustainable solutions.”

Co-author and Global Director of IUCN’s Biodiversity Conservation Group, Dr Jane Smart, presented the book at the launch. “The IUCN Red List is a health check for our planet and a Barometer of Life,” she said. “It is the world’s most comprehensive information source on the global conservation status of animal, fungi and plant species and their links to livelihoods. We have worked with Cemex for many years, and are pleased they have enabled us to bring out this stunning book to increase awareness about the Red List as a powerful tool that helps inform and catalyse action for biodiversity conservation and policy change.”

TV nature and wildlife presenter, Michaela Strachan, also spoke at the event. She said: “I’m passionate about saving the world’s threatened animal and plant species, of which there are sadly still so many! But it’s important that we recognise progress where it’s due, and it is inspiring to see how Cemex and IUCN are working in partnership and in very practical way to put the spotlight on conservation to improve biodiversity and reverse trends of decline.”

The IUCN Red List: 50 Years of Conservation is available electronically from this link.

Adapted from press release by Katherine Guenioui

Read the article online at: https://www.worldcement.com/europe-cis/23032015/cemex-launches-new-book-in-conservation-series-563/