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Hoffmann Green Cement Technologies meets production and sales targets

Published by , Deputy Editor
World Cement,

Hoffmann Green Cement Technologies has announced that it has met its 2019 low-carbon cement production and sales objectives, and is now updating its development plan.

At the end of December 2019, the company achieved a major milestone in its development by meeting the production and sales target of 1000 t of low-carbon cement as announced at the time of its IPO1. This is one of the first key milestones of Hoffmann Green’s roadmap following the opening of its first production site in the Vendée region of Western France. The 1000 t of Hoffmann low-carbon cement was used on various construction sites in France, for concrete slabs and pre-slabs as well as concrete foundations.

The discussions currently taking place with a number of commercial partners strengthen the company’s confidence regarding its order book, which is estimated at 150 000 t to date.

Julien Blanchard, Chairman of the Board and co-founder of the Company, stated, “Following the success of our IPO that enabled us to raise almost €75 million, we are executing our roadmap in line with our objectives. These 1000 tons of low-carbon cement represent a first major milestone in our industrial and commercial development. This marks the beginning of a real paradigm shift in the construction sector for building tomorrow’s sustainable cities. Encouraged by this success, in 2020 and subsequent years, we will focus on continuing to respect our commitments to accelerate our growth and become the leading low-carbon cement player in France”.

As planned in its industrial timetable, at the end of 2019, Hoffmann Green completed the extension of its H1 production site in Bournezeau (Vendée, Western France), giving the Company an additional 1000 m² for storing and delivering Hoffmann cements. From a logistical standpoint, the bag-filling machine and palletiser were installed and put into operation at the end of 2019.

Regarding the H2 production site, which will also be located in Vendée, the Company has already begun the administrative procedures with the aim of starting construction work by the end of the first half of 2020.

Lastly, preliminary contacts have been initiated with the Ile-de-France region to identify the location of the H3 production site.

Concerning the commercial strategy, following the agreement signed in July 2019, the company welcomed Bouygues Construction to its H1 site as part of the launch of the first tests using H-EVA technology. Furthermore, the company launched the technical test bench phase for its very low-carbon solutions with GCC Group, which produced some ten reinforced concrete shells onsite using H-UKR cement. Discussions are ongoing with partners with a view to marketing Hoffmann cement bags in France via distribution networks. In recent months, in order to support the Hoffmann Green’s expected development, the company’s teams have been strengthened via a number of recruitments in the Development & Innovation, Finance and Industrial fields.

In 2020, the company will prioritise launching the construction of its H2 production site, the signing of an agreement for land for H3, the signing of further partnership contracts with major players in the construction sector, the strengthening of barriers to entry in order to maintain its technological lead and the consolidation of its human capital with the recruitment of new employees, at the heart of Hoffmann Green’s future development.

These factors allow the company to reaffirm its 2024 objectives, which are to achieve a total production capacity of 550 000 tpy of cement (versus 50 000 currently) and generate revenue of approximately €120 million, i.e. 3% of the French market, with an EBITDA margin of approximately 40%.

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