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Cementos Molins unveils new corporate identity

Published by , Editorial Assistant
World Cement,

In its commitment to becoming a global leader in sustainable construction solutions, Molins has reached a new milestone in its history with the launch of a new corporate identity.

Cementos Molins unveils new corporate identity

The company is consolidating its commercial brands in Spain – Cementos Molins Industrial, Promsa, Propamsa, Pretersa-Prenavisa, and Precon – under a single identity that represents a wide range of products and solutions for the construction industry.

The company’s new slogan, 'Building the Present, Driving the Future', reflects the evolution of the Molins brand and marks a new chapter in its business history with a very clear purpose: to drive social development and improve people's quality of life by creating innovative and sustainable construction solutions.

The company has established a clear strategy focused on innovation and sustainability, aiming to expand its range of sustainable concretes, pavements, prefabricated solutions, special mortars, thermal insulation systems for buildings, urban furniture, and circular economy practices, all supported by its solid foundation in low CO2 cement manufacturing.

In the words of Molins' CEO, Julio Rodríguez, "Cement is the foundation of this company, accounting for 60% of our current business, and we are investing in reducing emissions to achieve net zero by 2050. However, today we are a company that offers a wide range of construction solutions, and our long-term strategy is to continue growing in all types of construction solutions to provide increasingly better service to our customers." Rodríguez emphasises that "the new identity represents a unique opportunity to give a fresh boost to a brand firmly associated with key concepts such as sustainability and innovation."

Representing a broad range of solutions

With the launch of the new brand, Molins has created six business descriptors that distinguish the different areas of the company and outline new lines of growth in solutions and products: 'Cement', Concrete & Aggregates', 'Circular Economy', 'Construction Solutions', 'Precast Solutions', and 'Urban Landscape'.

During this process, Molins is unifying the commercial brands of its businesses, with the exception of ESCOFET and CALUCEM, due to their uniqueness and specialisation. In both cases, their logos will be endorsed with the new company identity, becoming 'Escofet by Molins' and 'Calucem by Molins'.

The brand identity changes will take effect from 17 May across all Molins businesses in Spain, and will be reflected on the company’s websites, social media platforms, and major Molins work centres. Over the coming months, Molins will continue to gradually implement the visual changes across all its applications.

Molins launches 'Susterra', the new range of sustainable solutions

Aligned with its new brand identity, Molins has also launched Susterra, a new range of products that encompasses all the company's solutions designed to enable a significant leap in sustainability. This new line of products highlights products and solutions that strongly contribute to reduction in emissions, decarbonisation, circular economy, and promote a safer work environment for people.

Susterra is designed to give a new boost to the company’s 'Sustainability Roadmap 2030' and will be a catalyst for achieving zero-emission concrete by 2050.

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