Skip to main content

GCCA launches ‘concrete stories’ campaign

Published by
World Cement,


‘Concrete Stories’ is a new global communications campaign, which aims to increase awareness of the vital role concrete plays in everyday life. The campaign, which is being directed by the Global Cement and Concrete Association (GCCA) and its member companies around the world, was launched at a meeting of Chief Executives from the cement and concrete industry globally at an event in Brussels, Belgium.

The campaign aims to engage members of the public by telling the ‘story of concrete’ through a number of different themes, including how concrete contributes to everyday life, concrete as an enabler of change, and creative uses of concrete around the world. The GCCA will use digital content to engage members of the public directly via social media platforms. Additional themes will run throughout 2020 and will focus on the important role the cement and concrete industry will play in addressing the challenge of climate change.

Benjamin Sporton, GCCA Chief Executive, said: “Concrete is an unsung hero. This is a material that is all around us and which we rarely consider. Throughout 2020 and starting with ‘concrete stories’, we want to show its versatility, its beauty, as well as its numerous performance credentials. So many parts of our day-to-day lives are made possible by this amazing material.”

“Cement and concrete are fundamental to our daily lives - the way we travel, our housing, our work and many other aspects. ‘Concrete stories’ will bring the role that this ‘super’ material plays into the foreground. The campaign will also showcase the innovations that the cement and concrete industry is developing and show how it can be used in sometimes surprising and often beautiful ways,” he added.

The initial ‘concrete stories’ campaign will run for six weeks and will be featured primarily on GCCA’s social media channels. The video, ‘our world is concrete’, kicks off the launch and will be featured across social media channels. It captures the versatility and key elements of concrete in our modern world – versions in English, Spanish and Chinese are available.

CEOs and Directors of GCCA’s global network of 18 cement and concrete associations met in Brussels to discuss a range of key issues including innovation, sustainability and the industry’s climate ambition.

Read the article online at: https://www.worldcement.com/europe-cis/21022020/gcca-launches-concrete-stories-campaign/

You might also like

 

 WCT2021

WCT2021

At WCT2021 you will hear from a range of industry leaders and technical experts as they discuss the key challenges facing the cement industry and the latest solutions on offer. Register for free today »

 

Getting the measure of things

Felix Bartknecht, Ferdinand Kaschewski, and Sriparthan Sriraman, SICK, consider the best solutions for monitoring the status and health of kiln inlet process gas analysis systems in order to achieve the highest plant availability and product quality.

 
 

Embed article link: (copy the HTML code below):


 

This article has been tagged under the following:

European cement news