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BASF introduces more countries to the Master Builders Solutions® brand

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World Cement,

BASF has introduced its Master Builders Solutions brand in Russia, Turkey, the Gulf Cooperation Council and Kazakhstan. The brand aims to provide the whole construction industry with tailored products and solutions. It has already been introduced in Asia Pacific and is due to be rolled-out in Africa, Azerbaijan and Jordan by 2Q14.

Master Builders Solutions draws upon successful specialty brands such as Master Builders®, Glenium® and Ucrete®. Dr Tilman Krauch, President of BASF’s Construction Chemicals Division, said, “In Master Builders Solutions, we concentrate on our ability to collaborate across technologies and functions on a global scale. That way, we create solutions geared to meet the individual construction challenges of our customers.”

The range of products and services embraces chemical solutions for new construction, maintenance, repair and renovation of buildings and infrastructure, concrete admixtures, cement additives, solutions for mining and tunneling, waterproofing, concrete protection and repair products, grouts and high performance flooring products.

The launch of the brand in new countries such as Russia, Turkey, the GIC and Kazakhstan will further strengthen its position in these emerging markets. The regions economies are showing strong rates and high investments in infrastructure and other construction projects.

Adapted from press release by Rosalie Starling

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