Typically cement has been supplied to the market in traditional paper sacks but this may be about to change as the way it is packaged and supplied to the market at large develops.
Cement is now reaching the market in polythene packaging. Polythene offers better weather resistance permitting outside storage and therefore improving shelf life.
Polythene also provides an enhanced marketing vehicle which in turn generates new opportunities for differentiation, changes product perception and improves shelf-appeal.
With more than 28 million Ventisacks supplied worldwide - the new packaging has the potential to become the new normal in cement.
Read the article online at: https://www.worldcement.com/europe-cis/19052015/cement-paper-sacks-visqueen-ventisack/