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Holcim announces ‘Strategy 2025 – Accelerating Green Growth’

Published by , Deputy Editor
World Cement,

Holcim has announced its ‘Strategy 2025 – Accelerating Green Growth’ to become a global leader in innovative and sustainable building solutions, following the achievements of ‘Strategy 2022’ one year in advance. With ‘Accelerating Green Growth,’ Holcim will achieve profitable growth across all its businesses, fuelled by sustainability and innovation. It will accelerate the expansion of its Solutions & Products business to reach 30% of Group sales, positioning itself in the most attractive segments of the construction value chain with new technologies.

Jan Jenisch, CEO Holcim: “We delivered what we promised with our Strategy 2022 one year in advance, setting strong foundations for our next era of growth. With our new level of performance, we have the firepower to invest in Solutions & Products to make it 30% of our company, while leading the way in green building solutions from ECOPact green concrete to energy-efficient roofs. With our strategy ‘Accelerating Green Growth’ we are ready to seize the opportunities ahead, on our way to become the global leader in innovative and sustainable building solutions.”

Holcim’s new ‘Strategy 2025 - Accelerating Green Growth’ has four value drivers:

Accelerating growth

With today’s megatrends, from the rise in population and urbanisation to improving living standards, the construction sector has never been more attractive. In this context, Holcim will accelerate growth across all its markets with leading profitability and cash flow. Holcim’s profitable growth will be driven by innovative building solutions, from ECOPact green concrete to energy-efficient roofing systems. It will lead cement’s green transformation, with solutions like ECOPlanet, including the world’s first cement with 20% construction & demolition waste inside. The company will further fuel its growth with bolt-on acquisitions in mature markets in the aggregates and ready-mix concrete businesses. Strengthening its performance, Holcim will scale up digitalisation across its value chain, from its operations and distribution to its customer experience.

Expanding solutions & products

Holcim will reach 30% of its Group net sales in Solutions & Products. Growing closer to its customers, this business will expand its range of integrated solutions and systems from construction and energy efficiency to repair and refurbishment. This builds on Holcim’s acquisition of Firestone Building Products, a global leader in roofing systems, as a new growth and innovation engine for the company. Roofing sales are already delivering double-digit growth in the US$50 billion global flat roofing market and will double to US$4 billion by 2025 with strategic investments and acquisitions.

Leading in sustainability and innovation

Sustainability is at the core of Holcim’s strategy, with the industry’s first 2050 net-zero targets, endorsed by the Science Based Targets initiative (SBTi). Holcim will remain at the forefront of green building solutions, with 25% of ready-mix net sales coming from ECOPact, ranging from 30% to 100% lower CO2 footprint. Leading the circular economy, Holcim will recycle 75 million t of materials across its business including 10 million t of construction and demolition waste by 2025. Holcim will continue to deploy smart technologies, from 3D printing using 70% less materials to green mineral components like calcined clay. It will further develop next-generation technologies including 30 pilot projects in carbon capture, utilisation and storage, in line with its target to operate at least one net-zero plant by 2030.


Holcim’s ‘Strategy 2025 – Accelerating Green Growth’ financial targets are:
  • 3% – 5% net sales growth lfl
  • Over-proportional increase in Recurring EBIT lfl
  • 45% cash conversion
  • 10% return on invested capital in 2025
  • Ratio of net financial debt to EBITDA of under 1.5x in 2025

The strategy includes ambitious 2025 sustainability targets in line with Holcim’s net-zero roadmap, validated by the SBTi:

  • 25% of ready-mix sales from ECOPact, with 30% to 100% lower CO2 footprint
  • 10 million tons of construction & demolition waste recycled in its products and 75 million tons of recycled materials overall
  • Green CAPEX of CHF 500 million
  • >40% of financing agreements linked to sustainability goals

Holcim will deliver these results by fostering a high-performance culture while operating at the highest level of ethics and integrity.

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