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BillerudKorsnas invests in Hanhaa

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World Cement,

BillerudKorsnas has invested a minority stake in UK holding company Hanhaa, furthering its investment in the Internet of Packaging.

The company’s solution allows users to not only track the location of their deliveries in real time, but also their condition and on a large scale, regardless of country or carrier.

The investment is being made by BillerudKorsnas Venture AB, which was formed last spring to develop new business for the Group by linking up with interesting innovation companies in their early stages. The objective is to gradually generate and develop new business by working closely with countries and actively contributing to developing new solutions in the packaging value chain. This is a relatively small investment for BillerudKorsnas in financial terms.

“Combining our own core-related skills with the skills of these start-up companies will allow us to create fruitful collaborations and together identify entirely new solutions. We will also draw on our experience and knowledge of bringing products to market on an industrial scale. Together with Hanhaa, we’re continuing to build tomorrow’s Internet of Packaging. Expanding our offering of digital solutions will allow us to continue challenging conventional packaging for a sustainable future,” said BillerudKorsnäs Venture Managing Director Anders Persson.

Hanhaa’s system, Parcelive, tracks deliveries along the entire logistics chain. Transmitter devices are placed in parcels and use GPS and GSM to track their position. Sensors measure and report in real time the condition of the goods, their location and what they have been exposed to in terms of temperature, drops and knocks. The system works regardless of country, scale or carrier. The devices are managed using a return system. The recipient pushes a button to prompt the display of a return address and then posts the device back.

“BillerudKorsnäs’ wide-ranging skills and network within sustainable and efficient packaging solutions make them a perfect partner as we take our technology out into the logistics and packaging industry on a large scale,” said Azhar Hussain, CEO of Hanhaa.

The solution is especially suited to logistics optimisation, continuous cold chain management, high-value goods and time-critical shipments, eg. allowing maintenance engineers to avoid expensive production losses by tracking consignments and precisely planning trips to customers. Hanhaa is BillerudKorsnäs Venture’s third investment.

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