Cemex UK introduces new health and safety video

In the latest Cemex UK health and safety video, Step In… Save a Life! cartoon figures Norman and Monty interact with real live colleagues, the first time this has been done in the building materials industry.

The video opens with a mini drama focusing on the guilt felt by an employee who didn’t step in to prevent an accident in which his colleague was seriously injured. Following the drama, the presenter invites viewers to stop the video and discuss stepping-in and the sort of situations in their operations in which they might have to take decisive steps and challenge colleagues. Next the video turns to Monty and Norman, with Norman walking on site without personal protection equipment, then ignoring walkway signs and stepping in front of an oncoming truck. Monty saves Norman from being knocked over and, following a reprimand, Norman decides he will make amends by producing a video about Cemex’s 12 ‘Safety Essentials’.  They then tour the site, covering all essentials from safe lifting and working at height to observing site speed limits and working in confined spaces. This serves as a reminder to the viewer of how they can work safely on site.

"We’re delighted to have Norman and Monty back with us, and by using humour it enables us to make some vital health and safety messages very memorable. Norman and Monty say nothing but certainly communicate a lot! Because of this format there are no language barriers, so it has the potential to be used by the 50 or so Cemex operations across the world," comments Andy Taylor, Cemex UK Health and Safety Director. "The video will form a vital part of our ongoing programme of health and safety training for all Cemex UK personnel. Currently each operational business is involved in 90 minute step-downs in which the whole of the operation closes for 90 minutes.  During the 90 minutes colleagues watch the video and review health and safety to hopefully ensure everyone goes home safely at the end of a working day."

Adapted from press release by Rebecca Bowden

Read the article online at: https://www.worldcement.com/europe-cis/14092015/cemex-uk-introduces-new-health-and-safety-video-535/