Hoffmann Green Cement Technologies and BRIAND strengthen their collaboration

Julien Blanchard and David Hoffmann, Co-founders of Hoffmann Green Cement Technologies, say: “This partnership with BRIAND goes beyond a simple commercial agreement: it is a true alliance between two companies that share the same vision of a more sustainable and environmentally responsible construction sector. BRIAND has been with us since the beginning, sharing our technical standards and spirit of innovation. Together, we are demonstrating that it is possible to combine performance, competitiveness, and decarbonisation on a large scale.”

Jean-François Barrere, CEO of BRIAND Construction, added: “This partnership is a major step forward: it enables us to massively increase the use of low-carbon cement in our projects. We share the same conviction: change will only happen if we work together, combining the complementary expertise of our two companies to promote more responsible construction.”

For BRIAND Construction, between the first tests initiated in the summer of 2022 and today, the company has contributed to the use of 7500 m³ of HOFFMANN concrete in its operations.

The year 2025 was a turning point for BRIAND Construction, with a 30% increase in HOFFMANN concrete production. These concretes guarantee the same strength, durability, and insurability as conventional concrete structures. We therefore offer our customers the same guarantees, while reducing the carbon footprint of their buildings.

After participating in the construction of their H2 plant, BRIAND confirms its commitment to Hoffmann Green, a relationship based on trust and concrete successes.

Two complementary players with a shared vision

With locations all over France, BRIAND designs, industrialises, and builds concrete, wood, and metal structures, either in separate macro-lots or as turnkey projects. With 1030 employees, 14 locations, and revenue of €290 million in 2024, BRIAND draws on its integrated expertise to offer technical, economical, and sustainable solutions that closely meet its customers' needs. Driven by its raison d'être, “Building better, together,” the company places innovation, responsibility, and carbon footprint reduction at the heart of its strategy.

Building on this vision, BRIAND has found a partner in Hoffmann Green Cement Technologies to help it achieve its low-carbon goals. Together, they combine the former's construction expertise with the latter's carbon-free technology to offer concrete and sustainable solutions to the construction sector. Hoffmann Green Cement Technologies develops and markets a new generation of clinker-free cements, reducing CO2 emissions by up to 80% compared to traditional cement. These innovative cements offer a high-performance, reliable, and sustainable alternative.

A concrete partnership for more sustainable construction

With this new step, BRIAND intends to accelerate the use of Hoffmann Green cements in several of its applications – offices, tertiary buildings, educational facilities, logistics, parking lots, shade structures, and temporary structures – with the ambition of significantly increasing the share of Hoffmann Green solutions in its projects. After several successful test phases between 2022 and 2024, followed by initial successful projects in 2024 and 2025, this agreement formalises a long-standing collaboration and paves the way for a larger-scale rollout of Hoffmann Green's 0% clinker solutions within BRIAND.

This partnership also represents a significant development opportunity for Hoffmann Green, which sees BRIAND as a long-standing, trusted partner and a strategic ally in the deployment of its technologies in a wide range of highly technical applications. It illustrates the strength of the bond between the two companies since Hoffmann Green's inception and the renewed confidence of one of its earliest industrial supporters.

Read the article online at: https://www.worldcement.com/europe-cis/14012026/hoffmann-green-cement-technologies-and-briand-strengthen-their-collaboration/