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New video from EUROSAC and CEPI Eurokraft

Published by , Assistant Editor
World Cement,

EUROSAC and CEPI Eurokraft have launched a new video that demonstrates how we intuitively know what to do in different situations to accomplish our objectives.

Titled ‘good choices come naturally’, the video revolves around the small choices that make a difference in daily life. The video uses antagonistic scenes in split screen and addresses the audience directly to engage viewers, who automatically make up their own minds to decide what would be the right thing to do in the shown situation. Through this the video illustrates that people take decisions in life because they instinctively know how to distinguish good from bad and right from wrong. So why not do the right thing when looking for sustainable packaging? The final question at the end of the video suggests that paper sacks are naturally the ecological packaging solution.

Paper sacks can offer multiple benefits in terms of sustainable development, such as being made from 100% renewable fibres, being sourced from sustainably managed forests and being an excellent source of fibre for the recycling industry. At the same time, the sack kraft paper and paper sack industry continuously develops high-performing, innovative solutions to suit their customers’ needs. “With the video, we want to inform producers and fillers of dry bulk goods that paper sacks are clearly the best packaging option,” explains Luis Elorriaga, chairman of EUROSAC. “Especially if they are looking for cost-effective packaging solutions that provide sound product protection along the entire supply chain without compromising the quality of life of future generations.” The video is part of the EUROSAC and CEPI Eurokraft communication campaign “Performance powered by nature”.

Adapted from press release by

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