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New CEO of Flowrox Oy outlines key to success

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World Cement,

The new CEO of Flowrox Oy, Jukka Koskela, started his work on 15 May 2015. Mr. Koskela arrived at Flowrox from Outotec, where he held the position of Vice President of Global Product Management.

The new CEO’s primary objective was to transform a well-known project oriented house into a customer oriented product house with a competitive product and service offering. Koskela has settled into work at Flowrox fairly easily thanks to his Larox background. Flowrox and Larox share much history and legacy.

Koskela brings strong experience of market driven product management to Flowrox. Koskela also has a very strong vision about the importance of sales and sales tools.

Koskela believes that it is possible for Flowrox to achieve the target of €100 million by 2020, even in these challenging times. According to the general market forecast the mining industry situation is expected to improve during the year 2016. Flowrox also benefits from its fairly strong daily business, as it is not that dependent on project sales. Another benefit is that Flowrox products are needed in many different industry segments and customer groups.

Adapted from press release by Joseph Green

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