Finland’s Moventas Group has announced a change in branding. The group has been renamed Santasalo Moventas and divided into two brands and business areas: Moventas for new energy and the reintroduced Santasalo® brand for industry. Santasalo covers industrial gears, gearboxes and related after-sales services. Moventas will focus on renewable energy technology, including wind gearboxes and related services. The separation of the two business segments is reflected in the new group name and new websites have been launched for each brand. The group’s legal structure remains the same, but its operational structure will be divided this winter to ensure greater flexibility in meeting customer needs for both industry segments on a global scale.
Adapted from press release by Louise Fordham
Read the article online at: https://www.worldcement.com/europe-cis/09122013/moventas_group_announces_rebranding_493/