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Ceram announces rebrand

World Cement,

Materials technology group Ceram has announced that it is changing its name to Lucideon as of 1 February 2014. The new name has been introduced to reflect the group’s expanding portfolio, bringing together its acquired businesses under one identity. In addition to the name change, the UK-based group’s companies, which include US-based testing and analysis firm M+P Labs, will also undergo rebranding with a new logo, signage and website.

“The name change will help bring all of our operations together under one identity and give us a strong base to move forward,” said Chief Executive Tony Kinsella. “As the group has acquired new interests, the range of different company names has become confusing for our clients. So we have come up with a single identity that will incorporate all of our businesses and which will reflect what we stand for as an organisation – independence, accuracy, creativity and responsiveness. The change will also help us to offer customers an even wider range of services.”

Adapted from press release by

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