Martin Engineering has created a new business unit in Russia that will focus on applications for conveyor technologies, flow aids and engineered vibration. This forms part of the company’s strategy to expand its presence in the Customs Union of Russia, Belarus and Kazakhstan, targeting the coal and mining, cement, gas and oil industries.
Staffed by native Russian speakers to facilitate communication with customers, the new group is already supplying components that have achieved TR CU (formerly GOST) certification (technical standards for products marketed in the three countries, similar to UL in the United States or CE in Europe). The company is also pursuing EAC certification on all products it will market in the region, as those new requirements are soon to be in place. “The EAC Mark of Conformity will be instrumental in assuring ready availability and reasonable lead times for products sold into the three member countries,” commented Branch Manager Oleg Meister.
Martin Engineering’s CRM business management software delivers a Russian customer experience with no language barrier, allowing the collection, storage and management of data from a variety of business activities.
The new business unit will be based in Moscow.
Adapted from press release by Katherine Guenioui
Read the article online at: https://www.worldcement.com/europe-cis/05022015/martin-engineering-creates-new-russian-business-unit-278/