Tarmac has launched a new recruitment campaign that aims to inspire both those already working in construction and those considering it as a career path.
The campaign is called ‘Make Your Mark’ and focused on the critical role played by infrastructure in the UK’s economic development and shows how individuals can contribute to delivering construction projects that are critical to the UK’s future success. At Tarmac, such projects have included the Wembley Stadium, Blackpool sea defences and Birmingham New Street Station.
The campaign features a new website, social media and a digital recruitment strategy, alongside videos in which current Tarmac employees share their stories and the wide range of jobs that they do. In the videos they explain how their work helps them make their mark.
Martin Riley, senior vice president, Tarmac, comments: “Our employees have always been our biggest asset. We are passionate about construction, having played an integral role in shaping Britain’s infrastructure for the past 100 years. We’re now helping our customers respond to the challenges of the 21st century and it’s a hugely exciting time to be in our industry.
“Tarmac has such a diverse range of roles on offer, each of which enable people to genuinely say ‘I made my mark’. It’s a proposition which we think will be very appealing to enthusiastic and high-calibre candidates and we look forward to hearing from them.”
Adapted from press release by Rebecca Bowden
Read the article online at: https://www.worldcement.com/europe-cis/03022016/tarmac-launches-make-your-mark-campaign-435/