Cementir Group launches FUTURECEM in France and Benelux
Published by Emily Thomas,
Since 01 January 2022, Cementir Group, through its subsidiary CCB, has been distributing FUTURECEM™ in the French and Benelux markets, following the strategic roll-out of this technology as part of the Cementir Group’s ambitious sustainable roadmap towards 2030 and beyond. This new and more sustainable cement technology developed by Cementir Group has been already warmly welcomed by the Danish market in 2021 with sales development in line with plans.
These deployments in Europe place Cementir Group at the forefront as a leader in sustainable and low carbon cement, based on limestone calcined clay technology.
After the commercialisation in Denmark in 2021, FUTURECEM™ roll-out is accelerating in Cementir Group’s European markets. CCB, Cementir Group subsidiary in Belgium, has commercialised FUTURECEM™ since 2022 in the French and Benelux markets.
According to Eddy Fostier, Managing Director of CCB, FUTURECEM™ is one of our strategic actions to tackle climate change, provided that cement and concrete will continue to play a key role as the building materials of the future:
“Thanks to the joint efforts of the Group and CCB teams, FUTURECEM™ technology is the main pillar for CCB low carbon transition within the Group roadmap. This product technology is matching the customer needs, highlighted through a specific survey carried out across the most relevant market areas and applications. I’m fully convinced that FUTURECEM™ will play a relevant role in the decarbonisation of the construction industry where cement and concrete are essential building materials both in the present and in the future.”
“FUTURECEM™ is a giant step on the way towards more sustainable cement production. This is immensely important looking at the achievement of our sustainability goals in Cementir Group, but it is also an important contribution to the green transition of the concrete and construction industries in general. Cementir Group is fully committed to accelerate FUTURECEM™ technology roll-out within our subsidiaries and beyond, expanding its geographical reach,” says Chief Sales, Marketing & Commercial Development Officer at Cementir Holding, Michele Di Marino.
Following the certification according to EN and local standards in 2021, in line with Cementir Group customer centric approach, our commercial teams, together with the R&D Centre, have been interacting with key customers to shape a customised value proposition for the identified applications segments: RMC, precast, dry mix and general contractors. Customers are fully supported in the implementation phase of FUTURECEM™ in their production process. Cementir Group is also promoting down to the value chain an eco-sustainable RMC offer through C-Green within all its plants in Belgium and in France, by leveraging on circularity (use of recycled aggregates) and low CO2 emission footprint (FUTURECEM™ technology and other blended cements).
The Group has gradually prioritised, also in its commercial approach, sustainability as the key driver in its overall value proposition. This means firstly to rethink solutions portfolios rather than just products, both in cement and concrete towards a low carbon footprint, and any opportunity to improve the overall impact of CO2 in their lifecycle. Currently, Cementir Group has been implementing a global strategic program of initiatives to incorporate FUTURECEM™ technology in its global offer.
Within its innovation pipeline, under InWhite®, Cementir Group launched UHPC solutions with FUTURECEM™ technology in late 2019. This new technology has already powered white cement-based innovative pre-mixes such as Aalborg Extreme® and Aalborg Excel®. New solutions InBind - highly customised binder solution for HPC applications – and ReCover – UHPC for bridges’ overlay – will be lunched on the market in 2022 to match customers’ needs for low carbon applications.
Cementir Group has been always looking at innovation, with plans for the continuous development of FUTURECEM™ technology by leveraging on its Aalborg-based R&D centre.
Cementir, with the Danish Technological Institute, has launched CALLISTE (Calcined Clay-Limestone Technology Extension) applied research initiative, built on FUTURECEM™ technology, which aims to reach a CO2 reduction as high as 50% compared with conventional Portland cement by the end of 2024.
Read the article online at: https://www.worldcement.com/europe-cis/02032022/cementir-group-launches-futurecem-in-france-and-benelux/
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