Hoffmann signs distribution agreement with VM Matériaux

The signing of this agreement accelerates the availability of Hoffmann Green cements to construction professionals, craftsmen and the general public. With this partnership, Hoffmann Green Cement now addresses all the concrete markets in France: the ready-mixed concrete market, the precast concrete market and the cement bag market.

Located on the west coast of France, the materials trading specialist VM Matériaux will be the first distributor in mainland France to offer H-IONA cement in 25 kg bags to building professionals, craftsmen and the general public. The H-IONA technology developed by Hoffmann Green is a multi-purpose cement for concrete or mortar, which can be used for various masonry works. It has a carbon footprint 5 times lower than traditional Portland cement. Bags of H-IONA cement will be available in the 50 sales outlets of the VM Matériaux network.

Signed on Monday 30 January, the agreement provides for the partnership to be set up in February.

Julien BLANCHARD and David HOFFMANN, co-founders of Hoffmann Green Cement Technologies, said: “We are very proud of this first distribution agreement for our solutions in mainland France. Hoffmann Green cements offer reliable alternatives to all those who seek to reconcile construction and the fight against global warming. Thanks to our partnership with VM Matériaux, building professionals, craftsmen and private individuals in the Greater West of France will now be able to access our H-IONA technology more easily. We are delighted to be able to respond in this way to the urgent need to transform the construction sector and move towards carbon neutrality”.

Eric ROUET, CEO of VM Matériaux, added: “VM Matériaux is a distributor that has made strong commitments to reduce its carbon footprint. As part of this approach, we are systematically looking for building materials that are both innovative and meet today's major environmental challenges in terms of carbon impact. Hoffmann Green Cement Technologies fulfils these two conditions, and we are very pleased to have signed this partnership”.

Read the article online at: https://www.worldcement.com/europe-cis/01022023/hoffmann-signs-distribution-agreement-with-vm-matriaux/