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Ambuja Cement run waste management drive during T20 cricket match series

Published by , Deputy Editor
World Cement,

As part of the global cement major LafargeHolcim, Ambuja Cement is committed to the Net Zero vision of the Group. Ranked 5th in the Global Dow Jones Sustainability Index and eight times water positive, its latest green initiative is to take on the onus of collecting and managing waste, during the ongoing T20 Series, in Ahmedabad which began on 12th March at the Narendra Modi Stadium.

As official partners of Board of Control for Cricket in India (BCCI), Ambuja Cement, supported by Geocycle, the waste management solutions unit of LafargeHolcim, will carry out this clean-up initiative from 12 March – 20 March 2021 after the matches.

“Waste management is becoming a critical need for the planet. Led by our Hon’ble Prime Minister, India is setting new benchmarks in environmental cleanliness through Swachh Bharat Abhiyan. We, at Ambuja Cement are committed to managing our own waste. Our collaboration with BCCI, brings us a step closer to building a cleaner future. Our waste management division, Geocycle has taken many initiatives in past to help India reach its ambitious goals on environment.” said, Neeraj Akhoury, CEO LafargeHolcim India and Managing Director & CEO, Ambuja Cements Limited.

Sporting events create massive amounts of waste and have a large carbon footprint. The 5-match series at the world’s largest cricket stadium will create 3 – 4 t of waste and approximately 1 t of single use plastic. Enabling a circular economy model, the collected waste will be re-purposed and safely managed through co-processing in the cement kiln at Ambujanagar plant in Gujarat. This technology is recognised globally and is one of the safest methods of waste management. By supporting Ambuja Cement with its expertise and knowledge, Geocycle is leading the way in making our planet a better place for future generations.

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