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ACC Ltd launches concrete delivery app

Published by
World Cement,


ACC Ltd. a member of Holcim, has launched ‘Concrete Direct’, a digital app uberising the end-to-end operations from order booking to tracking and delivery. The tool facilitates transparent and real-time operational communication with the customers and efficient logistical planning.

Concrete Direct offers a simpler and smarter way to handle concrete purchases as it provides real time order tracking. Now customers are able to navigate truck positions live on GPS, interact with customer-care representatives using chat, share tickets, view active orders and history, edit orders in real-time, and monitor the performance of their site crews from anywhere. The live tracking of truck position reduces the operational follow-up calls, thereby greatly improving logistical efficiency.

Concrete Direct offers business continuity for all stakeholders, digitally enabling them to keep their projects moving, even under difficult circumstances such as the pandemic. Besides this, the driver has an interface on a smart device with details of the order. It also enables drivers to drop a pin at their arrival location on their devices instead of requiring signatures, eliminating the need for physical contact between drivers and customers, enabling adherence to safety protocols and norms.

Mr. Sridhar Balakrishnan, MD & CEO, ACC Limited said, “At ACC, we recognise the need to improve and lead through digitalisation. We are happy to launch Concrete Direct, a premium digital tool that saves time and money for our customers. With such innovations, we want to enhance customer experience and build a strong ecosystem of partners to support them.”

The ready-mix concrete market in India is extremely challenging, characterised by the perishable nature of commodity, hyperactive competition with a plethora of low-cost local players and ever discerning customers. Concrete Direct fits very well into ACC’s overall business strategy of offering a differentiating customer experience and improving logistical efficiency through digital transformation.

Read the article online at: https://www.worldcement.com/asia-pacific-rim/04042022/acc-ltd-launches-concrete-delivery-app/

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