UltraTech Cement welcomes new dealers into the fold

UltraTech Cement, the biggest cement producer in India, has added to its dealer network with the acquisition of Jaypee Cement’s Gujarat plant. Currently, UltraTech is supplying various prestigious infrastructure projects in the power sector, roads and bridges, townships and factories in Gujarat.

“Over the past ten years, we have enhanced our brand and product offerings continuously,” said Mr. O P Puranmalka, Managing Director, UltraTech Cement Limited. “From the year 2004, when UltraTech started with a capacity of 17 million tonnes, to the year 2014 when we are at 62 million tonnes, it has been an exhilarating journey for the largest and youngest national brand in India’s cement history. Jaypee’s Gujarat Cement Brand will now transit to UltraTech, even as the company prepares to enter a new growth phase and becomes the best performing player in the sector in terms of growth, costs and results. It also endeavours to be the leader in emerging markets and today UltraTech ranks fifth in the global list of cement companies, excluding the Chinese players.” 

As a part of the transition process, UltraTech Cement has begun integrating Jaypee’s Gujarat operations along with its own, so as to realise synergy benefits. Along with celebrations and events to be held across the state, the company is also meeting with key stakeholders to assure them that UltraTech will have the same quality that they have come to expect.

“Today, UltraTech has consolidated its position as a preferred supplier to large, prestigious infrastructure projects across the country like the Bandra-Worli Sea Link, the Monorail Project and the T2 airport terminal in Mumbai, all the Metro projects in the country, the refinery in Jamnagar, Golden Quadrilateral Road Project and many major nuclear, thermal and hydel projects. Moreover, for home builders for whom making a house is a lifetime investment, we offer a solid, premium product backed by expert technical services ensuring that your home will continue to give you joy for years to come,” said Mr. Vivek Agrawal, Chief Marketing Officer.

Adapted from press release by Katherine Guenioui

Read the article online at: https://www.worldcement.com/asia-pacific-rim/03092014/ultratech-cement-welcomes-new-dealers-into-the-fold-413/