Lafarge Africa relaunches Supaset
Published by Emily Thomas,
The relaunched Supaset cement is the first cement formulation specifically positioned for block making. The product is made to complement the efforts and promote the businesses of artisans, specifically block makers, and other building construction workers.
The CEO of Lafarge Africa Plc, Mr. Michel Puchercos, during the event said: “The introduction of this improved formulation, Supaset, is in line with the growth pillar of Lafarge Africa’s strategy for 2022, ‘Building for Growth’, which aims to drive profitable growth and accelerate our performance in key areas. Providing such a product for our customers is in keeping with our commitment to excellence. This is a remarkable moment; a great achievement that we all are proud of.”
Puchercos further stated, “For 60 years, Lafarge Africa has continued to lead technological advancement in the Nigerian manufacturing sector. Our global presence and research centre in Lyon, France provides a unique opportunity for us to deliver in line with best practices and create innovative products and solutions that deliver more value to our customers.”
“The new Supaset is a solution to the long yearnings of our customers, especially block makers who have lost investments as a result of cement products that do not guarantee the strength needed for construction of buildings and other strong, high concrete construction works,” he concluded.
Also speaking at the event, the Commercial Director of Lafarge Africa Plc, Mr. Gbenga Onimowo acknowledged that the new product is a response to customer needs and is in line with global industry standards. “We launched Supaset because we have a unique understanding of the needs of our customers and our end users. With our access to global best practices and innovative solutions from the LafargeHolcim group, we were able to identify and introduce Supaset to take the lead and provide real solutions in construction. We understand the huge losses that people have to deal with due to the lack of cement formulations that guarantee fast setting and superior quality,” he said.
“Supaset, just like the name rightly suggests, is a rapid-setting cement that enables blocks to dry and set fast, while retaining its quality and ensuring no cracks and breakages occur, thus making it the only cement with such capabilities in the market today. The desire to further secure and grow our market share within this segment took us back to the drawing board and the result is what we are experiencing today ¬¬– the relaunch of an improved Supaset. Supaset has superior value, sets fast and enables the production of ready to use blocks within 24 hours,” Gbenga stated.
Lafarge Africa Plc also recently organised a sustainability forum in partnership with Geocycle™ Nigeria, the Sustainability Centre of the Lagos Business School and the Nigerian Economic Summit Group, in order to emphasise the potential of the circular economy, limit environmental impacts, reduce waste, create more jobs, and foster industries that are more resilient.
Read the article online at: https://www.worldcement.com/africa-middle-east/28102019/lafarge-africa-relaunches-supaset/
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