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PPC update on anniversary of its Cement and Concrete Cube

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World Cement,


PPC’s Cement and Concrete Cube (C3) was designed to allow for greater collaboration and information-sharing. Since its launch in July 2014, the Cube has had continued success in the industry.

A subject-specific neutral platform

The C3 offers its users a subject-specific neutral platform where they are able to source and share information, and interact with like-minded people. Moreover, it has attracted members from across the sector, including the likes of John Sheath, CEO and Director of the Concrete Society of Southern Africa, and Johan van Wyk, General Manager of the Southern Africa Ready-mix Association.

Users are able to join multiple interest groups, which has allowed for the growth of groups that are focused on subjects such as innovation and architectural concrete. As a result, the platform has allowed for a number of key conversations.

A platform for sharing ideas and innovations across your sector

John Sheath, CEO and Director of the Concrete Society of Southern Africa and a user of the C3 platform said: “Contact with others in your sector is continually encouraged, as you receive alerts when new people have joined your group. This makes it the ideal platform to share new ideas as well as innovations affecting the wider built environment, including inspiration from architecture, art and building.”

Driving practical conversations utilising collective experience and knowledge

“C3 was conceptualised to close some of the collaboration and communication gaps we had noted in the industry,” explains Hanlie Turner, PPC’s Technical Information Services’ specialist. “Its interactive interface speaks directly to the need for electronic information sharing and networking, driving practical conversations where groups can leverage collective experience and knowledge.”

Looking into the future

Users can expect the C3 to evolve in the future. As Ms Turner explains: “We’ve already received requests for an App that will facilitate greater interactivity, much like Twitter and Instagram.” He continues: “We’re committed to updating and refining C3 to respond to this type of request, as well as to keep abreast of leading social and electronic media trends.”


Adapted from press release by

Read the article online at: https://www.worldcement.com/africa-middle-east/27072015/ppc-annual-update-on-its-cement-and-concrete-cube-217/

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