Earlier in December, Bamburi Cement, along with its partners in Road Safety and Transport, launched this year’s national road safety campaign, called ‘Barabara yangu, barabara yetu.’ The campaign is aimed at reducing road accidents over the feative season, and will see over 4500 boda boda operators and road users trained on good road safety practices and defensive driving. Additionally, driver sight testing for all reansportation drivers will be launched and incorporated into the existing Transporter Safety Programme.
For the last eight years Bamburi has conducted annual road safety awareness campaigns just before the festive season, which is a period traditionally associated with accidents on Kenyan roads.
Speaking during launch and flagging off ceremony, held at the company's Nairobi Grinding Plant, Kajiado County, Governor Dr. David Nkedianye said that although efforts have been made to address the issue of road safety, there is still a lot to be done. He further said road safety is the responsibility of all Kenyans.
"We recognise that road safety is an issue of utmost national concern. To complement the Government's efforts, we have made it a point to continue to share our experiences and knowledge in safety with Kenyans, especially communities next to our sites and along the corridors where our raw materials and finished products are transported," said Bamburi Cement Kenya Managing Director Bruno Pescheux.
"We do acknowledge that even with these measures, incidents do take place, but with a reduced frequency and severity. However, we must redouble our efforts and consolidate gains made so far in the fight against road accidents," stated Mr Pescheux.
Adapted from press release by Rebecca Bowden
Read the article online at: https://www.worldcement.com/africa-middle-east/22122015/bamburi-cement-implement-road-safety-campaign-228/