Lafarge Africa fetes distributors

On 7 April 2016, Lafarge Africa Plc celebrated and rewarded its trade partners at a grand Customer Awards ceremony to demonstrate its appreciation for the contributions of its distributors across the country to the success and growth of its business in 2015.

While welcoming the over one hundred customers from across Nigeria to the event held at the Intercontinental Hotel, Victoria Island, Lagos, Mr. Sam Ndionyenma, Sales Director, Lafarge Africa Plc explained that the Key Distribution Scheme, a strong route to market distribution system which has been vital in expanding the company's distribution footprint would be rolled out nationwide. He congratulated the distributors for delivering the quality Lafarge Africa demands of its partners. According to him, "building materials are as good as the quality of their delivery channels, they must arrive at the users' sites in the quality they left our plants".

Commending the dedication of the customers further, he said "You have given us the confidence to expand into new technical segments. We are starting 3 Readymix plants this year in addition to the 8 we have built since 2005".

In her address at the occasion, the CEO Cement, Lafarge Africa Plc, Mrs. Adepeju Adebajo, stated that the importance of this year's event is underscored by the fact that although the Customer Awards started in 2005, this is the first pan-Nigeria Customer Awards ceremony, covering Lafarge Africa Plc's operations in the North (AshakaCem), the South (Unicem) and South West (WAPCO). "This is the first time we are able to bring all our key customers across the country together to celebrate your contribution to the growth and success of your company - Lafarge Africa Plc" she stressed.

Speaking further, she said "actualising Lafarge Africa's vision has led us to an increased focus on customer transformation through value adding experiences and partnership. We are dedicated to being the first choice innovative solutions provider by developing value-added products and solutions to fulfil the growing needs for housing and infrastructure and, building better cities. We are also ensuring a deep understanding of how our products are used and the value they create and engaging with our customers to develop products and solutions tailored to their needs".

Mrs. Adebajo thanked the distributors for helping to sustain the availability of Lafarge Africa Plc products all over Nigeria, while maintaining the company's culture of safety. According to her" safety is our number one priority. We are very happy that you have enthusiastically bought into this culture as is evident in how you have taken on our requirement to keep your trucks in good condition and the consistency with which your drivers are trained on safe driving.

In his key note address, the Chairman, Board of Directors, Lafarge Africa Plc., Mr. Mobolaji Balogun, reiterated that the reason behind the annual Customer Awards event was to express the company's gratitude to the distributors for their support for the growth of Lafarge Africa business in Nigeria.

He stated that Lafarge Africa PLC has a strong heritage of over 50 years in Nigeria with the distributors' consistent contributions to meeting expectations of outstanding quality and safety that generations of Nigerian professionals and end users have of her products and services. "We deem it important to continually recognise and energise the existing partnership between us as an organisation and you as our customers by acknowledging and valuing your distinctive impact on the company's performance. It is imperative to note that your continued dedication and partnership are paramount for the past, present and future successes of our company"

At the end of the gala event, several dealers went home with numerous prizes including cars, which were given out based on performance. Other distributors, corporate partners and outstanding sales staff of the company, also won various electronic gadgets and corporate products.

Responding on behalf of the awardees, the star winner, who won a Honda CRV expressed his gratitude to God and the management of Lafarge Africa for recognising the contributions of the dealers to their business, noting that the quality of their brands of cement made it possible for him and the other winners to achieve the impressive sales target for the year. He assured that the trade partners would continue to support the company to help it achieve it business goal in the country.

Edited from source by Joseph Green. Source: Lafarge

Read the article online at: https://www.worldcement.com/africa-middle-east/22042016/lafarge-africa-fetes-distributors-956/